Amazon Kindle Fire HD“You may not be able to tell the difference,” says the advertisement’s narrator, as both the iPad and the Kindle Fire HD sit side-by-side displaying the same images. “But your wallet definitely can.”

Amazon’s new 30-second ad draws the comparison in screen resolution between the iPad and the (new, larger) Fire HD 8.9-inch screen. Visually, the Fire looks awesome. Actually, both tablet screens do. I feel that strictly based on just screen clarity, sure, either would be a sufficient choice for new tablet owners.

But the Kindle Fire HD’s $299 price tag sure does appear as the ‘nice price’ alongside Apple’s $499 iPad MSRP.

Take a look for yourself:

Are tablet users really most concerned with screen resolution? Correct me if I’m wrong but aren’t OS and user-ability ranked somewhat high in deciding which computer is best for an individual; perhaps above display preference?