From an article in TechCrunch. It discusses data from Jumptab, a company that monitors web activity for advertising. More details therein:
But while Apple has seen a huge jump in smartphone users following the launch of the iPhone 4S last year, Jumptap’s figures indicate that in tablets it has a strong competitor in the form of the Kindle Fire, which now accounts for 33 percent of all tablet traffic on the network.
While these numbers do not exactly speak to how many Kindle Fire devices there are in use compared to iPads (we have a bit more on that subject here), it does point to the fact that people are using their Amazon devices for a whole lot of ad-based services.
In tablets, Amazon is proving to be a strong competitor, at least in the area of usage. In January, it accounted for 33 percent of all tablet traffic, and as you can see from the table below, that share has risen quickly over the last three months, outpacing even the growth of tablet traffic itself. Apple’s share, meanwhile, is at its lowest in four months, at 48 percent. Ditto the collective force of all of the other tablet makers.
This is a key point, because it indicates that those who are buying the Kindle Fire are also buying into the whole service-led proposition behind it …