download.jpegAccording to The Bookseller Ian Fleming’s estate, and not his usual publisher Penguin, will be releasing the fourteen James Bond titles on Thursday, November 4 in the UK. The books will be available through Amazon, Waterstones and other ebook retailers.

Corinne Turner, Ian Fleming Publications m.d., said the move would enable the estate to get the most out of the Bond brand. “Penguin accepted long ago that they didn’t have the digital rights. Of course they wanted to do it, but why would we? With a brand like ours, people are looking for the books anyway, so the publicity and marketing will happen. It also gives us greater clarity of sales, which books are selling and where. We are very lucky to have such a big brand.”

Fleming’s novels first launched as e-books in the US to mark the Fleming centenary in 2008 and were sold through Sony’s special edition 007 Reader and the Amazon Kindle. Turner said that digital sales were already 10% of print sales in the US, with Kindle sales so far this year ahead of what was achieved last year.

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