Perhaps 1% of the US population using iPhone ebook apps

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By Paul Biba

Flurry, a market research firm, has a long review of ebook reading on the iPhone/Touch. It’s too long to quote here but here’s the thing that caught my eye:

… Examining active user sessions tracked by Flurry within the eBooks category, the chart above shows steep growth, over 300% from April to July. In July, Flurry tracked nearly three million active users in the eBooks category, or 1% of the US population. According to Apptism, an App Store tracking service, eBooks represents the second largest application category in the App Store with 14% share, only behind Games, which comes in at 19%.

With Amazon investing heavily in Kindle, iPhone has quickly emerged as a direct competitor in the eBooks category, further demonstrating the impressive reach of Apple across all digital media. …

Check, also, with Amazon Kindle Review for more data.

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