Peter Kafka at All Things D takes a look at the strategies that various media companies are using to deal with Apple’s newly-enforced insistence on a cut of the take from any in-app purchases. Some are acquiescing, or passing the added cost onto consumers. Some are staying in the store and removing the in-app purchase links. Others are trying an end-run around the restrictions altogether, as with Amazon’s released or Kobo’s planned HTML5 apps.
I wonder if Apple’s restrictions will end up having any repercussions? We’ve already seen lawyers going after Apple and publishers over agency pricing. Apple seems to keep getting more and more restrictive, and it seems that sooner or later there will have to be some point where the antitrust lawyers start picking over this practice as well.
