From July 18-27, Amazon ran its second big ebook sale of the year, only this time it managed to get the Big 6 publishers on board with titles. Now that the sale has ended, Dan Lubart of eBook MarketView has parsed the publicly available data to determine whether those publishers benefited from participating. In terms of gaining list share on Amazon’s Top 100 list—what Lubart calls “one of the new digital equivalents of premium retail space in the front of the store”—the only winner was HarperCollins. Harper also placed more titles for sale than the other publishers, which may indicate that it pays to participate. Four of the remaining five publishers lost list share by the end of the sale, and Penguin’s share remained flat.
“Ebook MarketView: Who Won Amazon’s “Big Deal” Promotion?” [Digital Book World]