“Users have more apps than ever to choose from, so you shouldn’t expect your app to be an overnight success without thinking about your business strategy – testing, marketing, customer support, localization, and more,” states Google’s introduction. Headings in the 81-page booklet include “Publishing on Google Play,” “Quality,” “Discoverability and reach,” and “Monetization,” as well as “Measurement with Google Analytics” and “Going Global.” Having said that, some reviewers are already reporting some payment issues with downloading the book, which is somewhat surprising for a free title, but for those with the patience, it likely will deliver at least some useful hints on how to really make that pet app project work. After all, with so many others out there, doesn’t yours deserve a chance too?
