“After the first six months of access," Amazon said today, the members "can continue to enjoy unlimited digital access with a discounted monthly subscription rate of only $3.99, a savings of 60% per month.”
Unfortunately the offer appears to be only for new subscribers to the Post. Still, it’s a good deal for those eligible, and it makes sense from both the Post end and the Amazon one as a cross-promotional tool. In fact, it’s so logical that the big question is, “What took Jeff and friends so long?”
Bezos personally bought the Post in 2013 for a mere $250 million in cash, and he is reportedly worth $50 billion, so in the grand scheme of things, Post-related matters are small change for him.
One big question I have is what changes he’ll make, long term, on the editorial page. The Post was once among the flagship publications of American liberalism. Is it eventually headed toward a Bezos-style libertarian way of looking at the world, assuming it isn’t there already?
Even now, at least in the slant of its editorials, today’s Post is far from the leftish sheet its enemies depict it as being.
A related question, of course, is how the editorial and news sections will cover Amazon, as it presence keeps growing in the U.S. economy. Could the big story on working conditions at Amazon’s Seattle headquarters have come from the Post rather than the New York Times? Hardly.
That said, the current Amazon-Post offering is a bargain, and if you don’t already subscribe, you might well consider it—given the breadth and volume of the Post’s coverage. It is not as well organized or content-rich as the New York Times, but Bezos has the resources to take it there.
Related: Detailed Capital New York report.