Best-selling author Kristen Lamb has a long and thoughtful article on her blog. It is well worth reading the entire thing. Her five mistakes are:
Mistake #2—Paper is Married to
Mistake #3—Reliance on Outdated Gimmicky Marketing Tactics
Mistake #4—Over-Fixation on Tools
Mistake #5—Expecting Commerce Before Community
Here’s an excerpt:
When I first arrived, there was almost a palpable feeling of dread, doom and gloom. I felt like agents, editors and even writers were refusing to acknowledge the pink elephant in the room. Why? Because they were afraid of it.
The paradigm is changing and the world is going digital. No matter how many times we click the ruby slippers and chant There’s nothing like paper. People will always want paper it isn’t going to change a darn thing. The only thing this self-soothing will do is waste time while the windows of opportunity close.
When I attended the Craft Fest luncheon, the keynote was Jaime Raab, Senior Vice President & Publisher, Grand Central Publishing (Hachette). She began her speech with something akin to, “I know all of you are wanting to hear me talk about the changes in publishing but…” and then she went off to talk about all her favorite books over the course of her publishing career and why she thought they were game-changers.
And I was like WTH?
It was a lovely speech, but the troops are battered and broken and searching for a reason to fight for the cause. If you know they need to hear something about the changes in publishing, then by gum give it to them. I felt like the troops needed the Churchill speech. The Germans are coming. Give us something!
Instead, we had a nice nostalgic speech that offered little to ease the fear. And I am not meaning any disrespect, but I feel this fear factor is a big part of the problem. The leadership is afraid and that is filtering into decisions. Fear is a lousy place to make strategy. When we find ourselves defending, the battle is already lost.
But you know what? Good thing I am too dumb to be afraid.
The first thing I announced on my panel was that it is an AMAZING time to be a writer. It is a BRILLIANT time to be a publisher, even a TRADITIONAL PUBLISHER! But here is the thing. We have to change. We have to grow and growing sucks and sometimes is painful as hell but it is necessary because if we aren’t growing we are DYING.
We cannot build a 21st century future with 18th century tools. The only thing we have to fear is fear itself! Fight! Win!
We MUST face where we are weak, because if we don’t, we are vulnerable. Ignoring a thing doesn’t change a thing. The truth will set us free and if the truth is that we are being short-sighted and wasteful, then we need to FACE that so we can FIX it. Fear wastes time and energy.
After the social media panel there was a noticeable shift. People were smiling, they were hopeful. WANA (We Are Not Alone) is a wonderful plan that is fun, easy and has sold hundreds of thousands of books. Maybe WANA it isn’t THE plan, but it is at least A plan. WANA works for all kinds of writers and all types of publishers and it frees up time to do ALL the meaningful work. Best of all, WANAs don’t know fear. We only know hope, and that automatically places us in a position of strength.