Kobo $150 ereader to go to Indigo and Borders along with new ereading software
March 24, 2010 | 8:23 am
By Paul Biba
Kobo showed its new ereader in Las Vegas yesterday. The reader will be available at Indigo Books & Music in Canada, followed by Borders starting this summer. The reader is the cheapest one to have a full bookstore behind it. The unit will have a 6″ screen and no 3G other wireless connection. Books will have to be transferred through the PC and it can read Epub and uses Adobe Digital Editions.
According to a press release I received just now, Kobo is also launching a “Kobo eReader application [that] marks a first in this emerging market – standard software available for hardware partners worldwide. Kobo has developed a strong global following for its eReading applications for the iPhone, BlackBerry, Palm Pre, and Android-based smartphones, and full color, touchscreen tablets including the upcoming iPad. … The “Powered by Kobo” program provides a flexible solution for partners to launch an eReader or eBook store offering eBooks, newspapers and magazines to their customers. Partners have access to applications for smartphones, netbooks and laptops, new tablets, and now dedicated eReaders. They also have access to API’s, a software development kit, a mobile storefront, and custom integration options to differentiate their offering. Whether a partner is looking for software, content or everything in between, “Powered by Kobo” can meet their needs.”
What’s interesting is that the press release says that the new ereader is the “first of many dedicated ereaders preloaded with the Kobo ereader software”.