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LeapFrogChildren-focused tablets might still be short of becoming mainstream gadgets, but it’s fairly obvious that competition is growing by the day within the niche. After seeing Ematic launch the modest but dirt-cheap FunTab Mini 2 very recently, it’s time today to welcome a new contender from LeapFrog.

LeapFrog is a company that’s been involved in designing and developing tech products for kids for more than a decade, so you shouldn’t be surprised to hear that the newly unveiled LeapPad Ultra has quite the legacy behind it, following on the footsteps of the LeapPad and LeapPad 2.

The Ultra is to become LeapFrog’s priciest gadget to date next month, but that only means the performance bar has been raised considerably. Come July 17, $150 will buy you a very robust 7-incher with dual cameras, 1,024 x 600 pix res panel, 8 GB of on-board storage and Wi-Fi.

While the rest of the specs are kept secret, it’s safe to say you shouldn’t expect the slate to come with quad-core power or 2 GB of RAM in tow. What you can definitely count on is there will be plenty of educational pre-loaded content, plus access to 800 extra apps, but of course not to Google’s Play Store.

Sound intriguing? Check back with us for the tablet’s full story next month.

• This post originally appeared on GadgeTell.

 
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