Where e-books get read—at least Lexcycle’s: Bed’s #1

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By David Rothman

Stanza’s developers asked site visitors where they’re reading, and thousands replied.

Guess which place won. Bed—31 percent. Great news for Harlequin.

Lots of bed must have been creaking yesterday, V-day—maybe partly the result of romance fans reading. Other stats from Lexcycle, in the company’s words:

• Commuting on bus / train – 29 percent
• In waiting areas – 13 percent
• At home – 12 percent
• At work – 5 percent
• At a bar or café or lunch or dinner – 5 percent
• On an airplane – 5 percent
• Two write-ins mentioned “In the bathroom”

Related: "Smart women read e-books" panel at the just-finished Tools of Change conference. Also see Tools of Change archives for information on a number of topics.

(Thanks to Neelan Cholski, Lexcycle COO, for the Lexcyle stats.)

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