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By David Rothman

imageI myself like to see books, magazines and newspapers optimized for the Web—as opposed to just reproducing the original layouts. Exceptions exist. But generally I’d rather not zoom in and out.

Not everyone feels this way, however; and Exact Editions has developed a spiffy app to accommodate them.

See those two arrows at the bottom of the left image? They let you move forward and backward. Nothing new there.

imageBut here’s the app’s real wrinkle in the navigation area. “A first for page flow on the iPhone?” asks Exact’s Adam Hodgkin—as shown by the image to the right. More information:

  • “A free App.
  • Search for ‘Exactly’ in the iTunes App Store.
  • Use it to browse and read any book or magazine using the Exact Editions platform
  • Exactly shows magazines or books exactly as printed
  • The pages are interactive with live links for: urls, phone numbers, emails, ISBNs, page numbers, and post codes
  • This may be the first time that you have phoned directly from the page of a magazine or book
  • This is the first time you have seen a book or magazine skimming past you in ‘pageflow’ mode on an iPhone”

How Exactly works:

  • “Use the App to select content
  • Exactly manages access to content on the Exact Editions platform.
  • Pages are delivered first as low-resolution thumbnails, then as high-quality images if the user pauses to read the page.
  • The content is not stored on the iPhone
  • Whenever a new issue appears that content will be available to a subscriber
  • The App does some special stuff on the iPhone (using the platform’s touch interface, orientation etc)”

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