Two-thirds of children read digital books, new study shows
January 14, 2014 | 2:25 pm
The Kids + E-Reading Trends 2012 to 2013 study (conducted by PlayCollective and Digital Book World) was released on Monday and showed that two-thirds of children aged 13 and under read digital books with at least 92 percent of them doing so at least once a week. The results were revealed at the Fifth Annual Digital Book World Conference & Expo in New York City.
The study was done to understand the e-reading habits of children aged 2-13 with a focus on parental attitudes regarding the benefits of ebooks, according to the study.
The growth of children reading digitally was seen across the board. One of the key findings of the study showed that while weekly e-reading was up, daily reading was also up by at least 44 percent. Children 2-5 years old saw a growth of daily digital reading by 50 percent.
Other key findings, according to a release, were that nearly half of parents (48 percent) say their children have asked to purchase a print version of an e-book they own or have read. In the reverse, 54 percent of children have asked for an e-book version of a print book they own.
When it comes to parents, one of the findings showed that parents are most comfortable with purchasing e-books between $3.50 and $9, paying an average of $7 for a children’s e-book.
The study is based on a survey of nearly 900 parents with children conducted online in October 2013, according to Digital Book World.
PlayCollective attributes much of the increase in e-reading over the past year to increased digital reading in schools, citing that the gains “may be due to the increase in schools purchasing tablets for students, meaning more children this year are likely completing their school reading assignments digitally.”
You can purchase the complete study here for $295.