Twilight publisher drops e-book price after consumer protests
August 20, 2010 | 1:48 am
The UK e-book price of the last Twilight novel, Breaking Dawn, has been “defanged” by consumer protests. The Bookseller reports that publisher Little, Brown is dropping its e-book price from £13.99 ($21.79 at current exchange rates) to £4.49 ($6.99).
Graeme Neill of The Bookseller writes:
Publishers have said they want to see e-books priced at close to parity with the prevalent print edition, but the publisher has been criticised by customers on Apple’s iBookstore for its pricing of Breaking Dawn, with the Kindle edition available for £3.59 [$5.59], and the hardback priced at £7.49 [$11.67] on Amazon, and on Waterstones.com for £8.29 [$12.91].
The suggested retail price for the paperback version of the book is £7.99 ($12.45) suggested retail—considerably more expensive than the e-book, and even more expensive than Amazon’s price for the hardcover.
I agree with the vampire fans that high e-book prices “suck”. Hopefully publishers will follow suit with other e-book markdowns, rather than “bleeding consumers dry.”