7

nasa.jpegOver the last couple of month’s I have noticed a steady decline in the quality of e-books. This does not mean that all e-books or for that matter a significant majority are suffering from quality control issues. However, I am implying that I have seen a gradual, purely qualitative decline in the e-books that I have had the pleasure to read. These irregularities revolve around things such as improper use of fonts, incorrect grammar, and/or poorly constructed narratives.

There are theories that attempt to explain this decline, ranging from the infamous “tower of e-babel” in which multiple formats act as a powerful barrier to increased specialization; to “market saturation” which implies that the market is inflated with self-published authors who lack access to editorial staffs. Rich Adin has drawn first blood when he recently outlined a wise model for publishers to adhere to in the coming decades, while sounding the warning horn regarding the decreasing quality of their editorial work.What I think Mr. Adin has also highlighted is a problem that is a bit direr. In order to get a firm grasp on exactly what is happening calls on us to literally become space cadets. Sociologist Diane Vaughan investigated the operational environment at N.A.S.A. following the Challenger crash and came up with a rather startling conclusion. She theorizes that a culture of underperformance became the norm at N.A.S.A. which resulted in the agency taking a chance when the wise course of action would have been to abort the Challenger mission. The tragic outcome of this “culture of lowered expectations” was the televised Challenger disaster.

To put it a bit more bluntly “Normalizing Deviance” is a gradual process of regression in which organizations habitually operate with a lowered expectation of quality until that diminished standard actually becomes the accepted modus operandi. Normally this decline in attention to detail is precipitated by external factors such as an overly competitive market or stiff unyielding deadlines. The former not the latter is what I believe is occurring within the publishing industry as traditional publishers rush e-books to market in order to capitalize on the market’s unparalleled growth.

We as consumers aid the process by insisting on publishers meeting e-book prices which they are ill suited to meet. Self-published authors and small publishing companies exacerbate the situation by lowering the market’s “equilibrium price.”-the price where a consumer and producer are both satisfied. Recognizing this problem I believe will help consumers by allowing them the chance to voice their opinions and thus setting a quality standard which all e-book producers must adhere to early on. We may be seeing this already occurring as some of the folks over at the Amazon Kindle boards have already called for a mechanism to report “poorly formatted e-books..” The road ahead will not be a pretty one but knowing that we should expect a rough ride is infinitely better than riding that road blindly.

 
7