Survey: Consumer attitudes to ebook reading
August 5, 2010 | 7:33 am
By Paul Biba
Kat Meyer has an article over at Tools of Change about the Book Industry Study Group’s latest consumer ebook survey.
Here’s a couple of items. A lot more at the site:
# Right now Kindle holds the top spot for devices @ 40% – just passed the PC/laptop in the last survey @39%
# Almost all PC / Laptop are .pdf still
# Nearly half (49%) of ereading devices continue to be acquired as a gift from someone else
# Cost of entry is still the top reason people who read ebooks have not switched to a device.
# Among ebook buyer, print is definitely losing ground – nearly 50% of ebook readers now say they are buying exclusively or almost exclusively ebooks/ 49% indicate they either MOSTLY or Exclusively purchase ebooks