Study shows tablets continue to overtake e-readers
April 8, 2013 | 12:00 pm
My e-reader sits on the bookshelf, dust growing on it every day. My Nook Simple Touch used to be one of my favorite gadgets—I carried it everywhere, even just to sneak a couple of pages here and there.
I’ve replaced my e-reader with a tablet. I ordered a Nexus 7 last July (a birthday present) when the first batch was ready to hit the market. I use it to surf the ‘net, check Facebook and Twitter, play games and, of course, read.
I’m definitely not the only one.
The Book Industry Study Group recently released information from the Consumer Attitudes Toward E-Book Reading survey by Bowker Market Research.
“Results from the first installment in Volume Four of the survey show 44 percent of e-book readers prefer a tablet, up from 37 percent in the August 2012 survey,” according to BISG. And it doesn’t seem the trend will be stopping anytime soon.
“Like so many other changes in e-book consumption, the move toward tablets developed very rapidly,” said BISG deputy executive director Angela Bole, in a release. “This ongoing survey provides an opportunity for companies in the book business to stay ahead of these trends as they emerge.”
This result is certainly not surprising, especially to me. The fact that I can do everything on my tablet has essentially turned my e-reader into a brick at this point. The biggest difference is that with the Nook Simple Touch, I needed a light to read anything. So, if I was reading before bed, I’d have a lamp on the nightstand on, or a small reading light.
With my Nexus 7, the backlight made it easy to use. I also never had issues reading outdoors with the backlit device.
This information is important to retailers as it shows a growing trend. Companies may want to reconsider making devices that do just one thing. By reading on my Nook, I couldn’t check email or answer instant messages from co-workers and friends.
My tablet is used for more than reading, but has also become a lifeline for work as I can easily check my messages.
This could be just one of the many reasons tablets are becoming more popular, and e-readers continue collecting dust.