Students willing to pay $500 for iPhones: The e-book hardware and content angles
April 11, 2007 | 1:49 am
And yet people worry about even $100-$200 being too high for dedicated e-book readers.
The M Word
Interestingly, the phone is a multipurpose device, and beyond the styling, that could make a difference. Let’s hope that e-books can be among the apps that flourish there. Whatever form factor it takes!
The content angle:
While certain students may be willing to cough up $500 for the machine itself, I don’t see that as invitation for either high-priced books or high-priced music. There’ll be too much competition over the long run, from both legit and pirate sites.
Meanwhile Apple Insider reports that “the percentage of students downloading music continues to rise, up to 83 percent from the 79 percent. However, most (64 percent) are reportedly using free music sharing networks instead of paying for music legally, down just 8 percent from 72 percent in Fall 06. Of those students who say they legally purchase music online, 89 percent said they use iTunes, down slightly from 91 percent.”
Speaking of piracy: Normally I don’t link to sites with pirated material, but as an example of the challenge for copyright holders, the well-publicized and -financed Scribd is certainly getting on the map as a pirates’ haven. It took me all of five seconds to call up Harry Potter material. As with eBay, I hope the publishers act or at least put Scribd on notice—while at the same time understanding that J.K. Rowling and like-minded people in the business have contributed to the problem by not authorizing legal Potter e-books and the rest.
And speaking of multifunction: Boing Boing on new audio player that also displays e-books.