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The Sony Reader will hit 1,600+ Target stores tomorrow, and Michael Harris raises some interesting possibilities in our comments section.

…My forecast is that the announcement is on the software side. Say the ability to read mobipocket. Or something with digital editions. Or an agreement with a major publishing house … more books to equal the Kindle, or possibly more books preloaded as a Christmas bundle. Or even an agreement with a major newspaper publisher.

I don’t think its hardware, and I think software/content would make more of a difference for Sony. A more prosaic guess would be in terms of distribution. We already know about Target. Maybe add-in Walmart, Sears, and such.

Related: Google news roundup.

(Thanks to Sam Hendrix as well.)

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