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I somehow missed seeing this when it came out a week ago, but Smashwords founder Mark Coker announced that Smashwords is going to begin accepting more e-book formats in 2012. At the moment, the site uses an automated document converter called Meatgrinder that accepts DOC files and processes them into that multiple formats it sells. However, as with any automated conversion tool, the results can be inferior to what is possible for those who prefer to design these formats from scratch.

Coker writes:

To accommodate the books from these ebook design pros, we’ll offer a Meatgrinder bypass option called Smashwords Direct by the end of 2012. That means it’s coming but it’s not immediately imminent. Even when we offer that service, I expect most authors will still choose the Meatgrinder route because it’s faster, cheaper and, well, simpler.

The announcement seems to be garnering some positive reactions so far, such as this one from The Passive Voice.

The announcement did not mention whether Smashwords Direct will have different pricing than Meatgrinder. The “cheaper” phrasing seems to suggest it might, but on the other hand it could just be talking about the expenses required for someone to create his own pre-formatted e-book (buying the formatting software, and so on). Regardless, it certainly does seem to give the “your ebook, your way” slogan from the logo a bit more of a ring of truth.

 
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