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image Mark Coker, Smashwords’ CEO, has blogged the details. Cool wrinkle: Mark’s published a bar code for Android cellphone owners to point their cameras at—to facilitate downloading of the Aldiko app.

imageFormat in use is ePub—nonDRMed. Hooray! Get it, B&N, Borders and Amazon? A new e-book ecosystem—not just involving Aldiko—is aborning on the Net without “protection” to pollute it. I just hope Aldiko will resist any buyout offers from Amazon. (Via PW.)

Disclosure: Both Mark and Tiffany Wong, an Aldiko co-founder, blog at times for TeleRead—which we see as an op-ed for e-book business figures among others. Yes, we’d love to have Amazon blogging here, too. All viewpoints welcome—as long as everything is transparent!

 
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