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James BrownIt’s hard to imagine James “Godfather of Soul” Brown not feverishly singing and dancing up there.

Brown died just hours ago on Christmas Day at the age of 73. And, yes, I can actually think of an e-book angle, if p-book publishers can apply James Brown’s thinking to their own medium—with a different twist: the Cory Doctorow approach.

“The Internet is the way to go right now,” Brown said when “Christmas for the Millennium & Forever,” his first officially downloadable work, hit Emusic.com. “I’d rather go on the Internet first ’cause those young kids are gonna jump up to it, and then the stores, they’re gonna have to get it real quick.” Isn’t that the idea, publishers? Make readers “jump up” to your offerings, so they can buy them “real quick.” Though Brown sold “Christmas” online, p-book publishers in some cases may find that free e-books will spur retail demand for the paper titles among customers who dislike e-books except for previews. Another lesson is that James Brown’s works were frequent sample fodder for young hip-hoppers—yet one more way he stayed in the public mind. Fanfiction can be more than sampling, but perhaps similar concepts hold true.

Links: AP obit in New York Times with MP3 snippets from Night Train and other classics, Amazon samples, ABC link with video, BBC obit, official site, fascinating tidbit on Brown Bonds, freshly updated Wikipedia and other links.

 
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