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images[1] The Bookseller has another piece on the Publishers Association and the importance of territorial sales controls. (A couple of days ago, I covered the Publishers Association’s decree that libraries should stop lending e-books remotely due to territorial transgressions, and also Waterstone’s ending overseas e-book sales.) This time, the target is Amazon, which a Bookseller investigation revealed to have relatively lax territorial enforcement.

Richard Mollett, PA chief executive, spoke out against online retailers with weak territorial controls for e-books.

Mollet stressed the “great importance” of the controls. He said: “Undermining territoriality goes against our copyright law and against the terms of the contract the UK publisher has with the author. Everybody loses out.”

Really? Everybody loses out? How does anybody lose out when a consumer can buy an e-book that isn’t available locally? The consumer gets what he wants; the publisher and the author get paid. Well, I suppose whoever holds the rights in that consumer’s region loses out (if that party even exists), but if they wanted to earn that consumer’s money, they should have made the e-book available locally where the consumer could buy it more easily. People don’t usually look for stuff on foreign stores first.

Mollet does at least pay lip service to consumers—

The priority, he said, was to improve consumer experience of buying e-books online. “We are keen to discuss arrangements with Amazon and other online retailers and we have an open dialogue with them to ascertain what would be the best solution for these online territoriality issues while also improving consumer experience, which is the ultimate priority for us all.”

—but when you get right down to it, he didn’t actually say anything of substance. He just used about half of a buzzword bingo card’s worth of corporate jargon to say “We want to talk to Amazon about making things better.” Not a word about what consumers might expect to gain out of all this, beyond the warm fuzzy feeling of knowing that e-book vendors are going to play by publishers’ asinine licensing restrictions.

To be fair, Mollet probably believes what he’s saying, and it’s not really his job to look out for consumers—industry associations watch out for the interests of their own industry first and foremost, and publishers still consider distributors and other regional publishers to be their clients. But to consumers, this all sounds a lot like the “Let them eat cake” remark commonly misattributed to Marie Antoinette.

I wonder what form madame la guillotine will take for publishers?

 
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