imagePublishers should worry less about e-books and more about paper books for developing countries.

Those are the sentiments of Jean-Marie Gustave Le Clézio, winner of the 2008 Nobel Prize in literature, who thinks e-book tech is too hard to master.

imageNow here’s a better idea. Focus on simplifying the technology and on bringing down the costs of being able to read a number of books and enjoy the interactivity of E.

E, particularly on cell phones, can do this ever so much more efficiently than paper books can. Cell phone displays are only going to get larger and better through new tech such as E Ink, including roll-out displays.

image By contrast, imagine the costs in money and energy in shipping paper books into the middle of jungles and deserts.

Related: Cellphones: Illiteracy-reducers, too—not just poverty-enders?

(Via Publisher’s Lunch.)