This stunt is already experiencing its blowing-up moment on various ebook and lit blogs, so I’ll keep it brief. And to be honest, I can’t quite decide if this story—by New York Times tech columnist David Pogue—is a truly important one, or if it’s little more than a cute trick. Time will tell, I suppose.

At any rate, here’s the story: In a column published last Thursday, August 2, Pogue freely admits to having downloaded an ebook copy of a Robert Ludlum novel from a torrent site. Pogue writes that neither Amazon nor B&N nor iBooks, Kobo or Sony was offering the ebook for sale. “I felt like I was in a Monty Python skit,” he writes. “‘Hello? Would anyone like some money? Anyone? I’ve got money here—no?'”

Naturally, the punchline comes at the column’s end: Feeling guilty for his anonymous theft, Pogue sends a check to the book’s publisher in the amount of $9.99.

Yes, it’s a stunt. Still, I have applaud Pogue here: He’s fortunate enough to be standing atop a very powerful platform, and he doesn’t seem to be afraid of using it.

I’d love your thought on this: What do the rest of you think?

(Note: Thanks to GalleyCat’s Jason Boog for covering the story.)

UPDATE: Check out Chris Meadows’ take on the situation over at The Digital Reader.