New pricing models for E? ‘Discounts must align to risks’

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By David Rothman

“Discounts must align to risks. Yet many publishers are selling e-books at close to or the same discounts as print books, even though there is no risk of advance inventory purchasing.” – Evan Schnittman of Oxford University Press, expressing his personal opinions in his blog.

Important details: Evan isn’t saying that E should be priced rock-bottom. He also writes: “Even with all the savings found by excluding printing, warehousing, and shipping, a publisher still has other significant costs: author acquisition, manuscript editing and production, and sales and marketing. Sure, it would certainly help if authors were to get higher royalties and no advance, but realistically, in top-tier trade publishing this is a non-starter.”

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