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image “Under the Polyphonic model, bands that receive investments from the firm will operate like start-up companies, recording their own music and choosing outside contractors to handle their publicity, merchandise and touring..” – New York Times.

Detail: Polyphonic’s founder is Brian Message, who manages the Radiohead rock band (photo)—itself an experimenter.

The TeleRead take: So would this biz model work for some writes  and books (both e-books and the paper variety), and if so, what kinds? Best criteria to be used? Granted, e-books cost less to produce than p-books. But certain expenses, such as good editing, won’t decline. Plus, e-books, too, need promo—which can be pricey.

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