After closing a $1 million seed funding round led by ICG Ventures , Livrada just went live with e-book cards authors can sell  at events, such as conferences, trade shows, books signings and the like.
E-book-only authors (like myself) run into problems trying to sell their books at events. What do you do? Have a laptop or tablet set up so people can sign-in to their Amazon account and buy your books? Just think though the logistical nightmare of that for a minute. (I tried to do it last month at a conference. Didn’t work.)
But selling cards like this? Great idea. It allows authors to both sell and sign at once. I’d love to hear from authors who’ve tried it out.
The pricing is a bit steep . Depending on how many cards you order at once, they’ll cost between $0.50 and more than $1.00. Then there’s the activation of the cards. That’s an upfront investment of the price of the e-book, plus a $53 activation fee per batch. Assuming you wanted to have 100 cards for an event, and your book is priced at, say, $3.99, you’re fronting around $600, assuming you purchased the minimum number of wallet-sized cards. (There’s no pricing on their site for the larger signature cards.)
Indie authors on a shoestring might not want to spend quite that much, but I think it’s still a useful service. One nice feature? If readers opt-in during the redemption process, you’ll get their email address. That can be a useful tool for staying in touch with readers when your next book comes out.
What do you think? Useful, or too expensive to be worth it?