Comments on: Livrada Now Offering E-Book Cards for Authors http://www.teleread.com/ebooks/livrada-e-book-cards-for-authors/ News & views on e-books, libraries, publishing and related topics Wed, 22 May 2013 16:08:31 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Juli Monroe http://www.teleread.com/ebooks/livrada-e-book-cards-for-authors/comment-page-1/#comment-1239744 Juli Monroe Tue, 12 Feb 2013 13:26:19 +0000 http://www.teleread.com/?p=78759#comment-1239744 Gary, which is why I said the pricing was kind of steep. If that was the only way an author sold books, you're absolutely correct. It's not worth it. But if you look at selling, say, a first book in a series this way, assuming you can pick up a new fan who will read the rest of your books, then it's a marketing cost. Like I said, indie authors on a shoe string might not want to use it. But an established author, who already has an income stream from their books and is looking to build brand awareness in a new way, might consider it. Gary, which is why I said the pricing was kind of steep. If that was the only way an author sold books, you’re absolutely correct. It’s not worth it. But if you look at selling, say, a first book in a series this way, assuming you can pick up a new fan who will read the rest of your books, then it’s a marketing cost.

Like I said, indie authors on a shoe string might not want to use it. But an established author, who already has an income stream from their books and is looking to build brand awareness in a new way, might consider it.

]]> By: Gary http://www.teleread.com/ebooks/livrada-e-book-cards-for-authors/comment-page-1/#comment-1239730 Gary Tue, 12 Feb 2013 12:55:41 +0000 http://www.teleread.com/?p=78759#comment-1239730 This sounds like a great idea in principle, but I would like you to check the numbers in your article. You say that it would cost the author $600 to buy 100 cards. Since the hypothetical book sells at $3.99, selling 100 copies would earn $399. Spending $600 to earn $400 is bad business, and leads to bankruptcy. This sounds like a great idea in principle, but I would like you to check the numbers in your article.

You say that it would cost the author $600 to buy 100 cards. Since the hypothetical book sells at $3.99, selling 100 copies would earn $399. Spending $600 to earn $400 is bad business, and leads to bankruptcy.

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