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image Oprah not only endorsed the Kindle, as expected, but also announced a discount offer allowing for $50 off the usual price of $359. The magic promo code, good until November 1, is OPRAHWINFREY. There’ll also be a discount on the novel The Story of Edgar Sawtelle.

Suggestion, if your heart is set on a K machine and you want to help us: Try ordering through TeleRead (current link). One of the last ordering screens, associated with Order Summary, will ask: “Have any gift cards, gift certificates or promotional claim codes?” Key in OPRAHWINFREY.

Reminder: We continue to hope that Amazon will use a more open approach and, for example, let current or future Kindles read ePub natively.

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