Jane’s warnings to e-book authors: Heed even if you’re just a reader
September 2, 2007 | 9:29 am
By David Rothman
Remember eBbookAd, the retailer, distributor and infrastructure-provider? How solid the company seemed?
Then we heard of eBookAd’s sleazy treatment of writers and publishers—owned tens of thousands. Finally the site vanished, including backup copies of books people had bought.
So readers, not just e-book writers and potential writers, may be interested in What Authors Should Look for in an E Publisher, from Jane at DearAuthor.com. No, eBookAd wasn’t quite a publisher in the usual way, but many of the same concepts apply. Elibron, by the way, is another name for buyers to be wary of.
E-book houses’ special risks
“If you have been paying attention this last week,” Jane writes, “you will have read some eyebrow-raising posts from and about e-publishers, unfortunately, few of it good. The fact is that because of the low entries to barriers in the e publishing industry (i.e., lack of funding), many e-publishing companies are started by individuals with little to no business experience, let alone editing or publishing experience. Authors who find themselves in the unfortunate position of having submitted books to these shaky publishing ships often end up not getting paid and being shamed by ‘friends’ of the publisher into not speaking up.
“There appears to be no organization that will step in to protect authors from themselves and unscrupulous or negligent publishers,” says Jane. I’d welcome perspectives from publishers and writer’s groups, including anyone she mentions in her piece, which I think is valuable in raising these issues.
Unfortunate fallout from the scandals
Alas, one fallout from the scandals is that the good people sometimes get tarred unfairly. I continue to be keen on Drollerie Press, for example, despite its not giving out advances. Drollerie, not mentioned in Jane’s post, is a collaboration between a gifted artist-lit major and a former editor for Kensington Books. All the advances in the world won’t count if the books aren’t good enough to find readers. Some quick Googling, furthermore, shows that Drollerie has enjoyed excellent relations with writers. I also like Drollerie’s upfront warnings to authors that it cannot promise bookstore placement of P books. That’s true even if Random House publishes you.
Meanwhile I would urge, urge, urge you to read Jane’s post and her warning to authors. Here’s a summary with a few wrinkles I’ve added.
–Check out the quality of already-published books. How’s the editing? The cover art?
–Buy a book see how smoothly the transaction goes.
–Learn which authors the company already publishes. The Web site should tell all. Ideally it will point to the authors’ own sites or at least include little bios.
–Find out if all books go into paper editions, too, and if not, then what the criteria are.
–Make sure you understand every clause or the contract or at least have it lawyered. A seemingly innocuous phrase can hurt you later on. If nothing else, look for loopholes affecting payment of royalties.
–Google away, as I did with Drollerie!
Also check out Sara McCarty’s further advice, in response to Jane’s warnings. Actually I’ll quote at length for the benefit of our RSS readers:
“The only thing I would add is that asking an e publisher what a clause means would not be the way I would gain understanding. There is a strong likelihood the answer given would be skewed either because the person answering doesn’t fully know, or if the author is dealing with a disreputable party, doesn’t want the author to know…
“Bottom line, it is impossible for a publisher to be an author’s friend in a business deal. No matter how nicely their representatives present themselves, no matter how much they say they care about their authors, when push comes to shove their corporate survival rests on getting as much as they can from an author and on taking advantage of every opportunity presented to enhance their position.”
Related: Jane’s post Ebook to print: does it matter to you?—an interview with the CEO of Ellora’s Cave.



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Comments:
Actually, our business survival does NOT depend on getting as much out of the author as we can. Publishing is not a zero-sum game. Having happy authors means having authors who are out there flogging their books, speaking at library events and holding book signings. Authors sell books–sometimes lots of books. Sure there can be areas of competing interest but really, the relationship between publishers and authors is a supply chain relationship. If I put my authors out of business, how can that possibly help me?
Rob Preece
Publisher, http://www.BooksForABuck.com
Rob, you’re a good guy interested in building your authors’ careers along with your house. Still, many publishers act as if they’re interested in short-term profits rather than the success of individual authors over the years.
If publishers cared long term, they would be more patient in developing writers, just as in the Max Perkins days.
I’ve defended the right of publishers to exist and really hate the way Netfolks trash ‘em without understanding the major value they add, but too many houses think “One night stand” as opposed to marriage.
Notice the magabucks paid for best sellers and the typical lack of marketing support for ordinary books? Or the problems that first novelists often have with repeat books if the debut efforts don’t earn out as expected.?
Unfortunately the publishing business for the most part is no more than just that—a business.
But enough of that. I couldn’t agree more with your terrific comment elsewhere on the perils of patron-sponsored books and your aside on the fact that “reprints” are already edited.
People might want to drop by your site for some fine examples of the latter.
Thanks,
David
Hey Rob and David
*waving* The other half of that comment which addresses the dynamics of negotiation deals with the authors goals. It is where the publishers goals balance with the authors goal that the contract is made. After the contract is made then we have a cooperative effort, but until then author and publisher are both jockeying for the best possible position and neither is looking out for any interests other than their own. While we’re sitting across the table from each other you wouldn’t be slipping me notes saying, “Ask me for a higher royalty rate, I’ll go up a point” and I wouldn’t be making hand gestures indicating you should go for a longer grant of rights. Within the greater parameters of industry norms, there is a wide swing of options. And both sides have a responsibility when handling their business to maximize those options to their benefit.
However, I do have to say whether I was unhappy with my publisher or not, I would still be pushing my book. Bad deal or not, (For which I would have no one but myself to blame as I negotiated the contract) it’s still my book and it’s still my name I’m building and that doesn’t change no matter where the the book is published.
Hi David,
Thanks for the kind words and the plug. Yes, it’s horrible that publishers seem, often, to be looking for the instant success. It’s not as if they don’t know how many authors had multiple books out before suddenly breaking out. I’m reminded of the Dixie Chicks who had been performing for a decade or so before they won the grammy for best new act. Instant success sometimes takes a lot of honing of talent.
Hi Sarah,
You’re dead-on right that our interests are not identical–just as a part supplier’s interests are not identical to an auto maker’s. There is a narrow-range zero-sum game being played. If I can cut my author royalties by ten percent, that leaves a few extra pennies for me. Ultimately, if either side pushes too hard, we create a lose-lose.
Thanks for the plug, David!
Considering the opinions of publishers who’ve been around the block longer than I have, I’ve been hesitant to say this, but in the earlier days and after having done more research, I rewrote our standard contract to include an easier out for my authors and a greater royalty rate and then asked the ones I already had on contract if they’d like to sign it. None of them turned me down.
It seemed, and still seems, like good business sense to me. I want the authors happy. I believe that, since I’m not relying on profits from Drollerie Press to survive, nor having to contract out web design or many of the other things we have to do to be a viable company, being able to attract more and better authors is one of the best ways to grow.