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Is this the first-ever TV commercial about e-book lending?

Good e-Reader ran an interesting post [1] earlier today about Oklahoma’s Metropolitan Library System [2], which took the unprecedented step back in December 2012 of advertising its e-book lending services [3] on broadcast television.

Metropolitan Library System logo [4]According to the post, the 60-second spot was developed by the library system’s own IT department. It ran for about two weeks on the area’s Fox and CW affiliate stations, and for roughly a month on local cable channels. And as the library system’s marketing director, Kim Terry, explained, “over 1,700 new customers began using our eMedia site [5] since the commercial started running, which was a 22 percent increase over the previous month.”

Perhaps not surprisingly, the library system was careful in picking the specific TV programs during which its e-book lending commercial would air. “Our target audience,” Terry said, “was in the 18- to 30-year-old demographic,” and so the spot ran exclusively during a series of about a dozen mostly youth-oriented programs, including Family Guy [6], New Girl [7] and The Vampire Diaries [8].