Is this the first-ever TV commercial about e-book lending?
Posted By Dan Eldridge On February 19, 2013 @ 8:57 pm In ebook,library,video | No Comments
Good e-Reader ran an interesting post [1] earlier today about Oklahoma’s Metropolitan Library System [2], which took the unprecedented step back in December 2012 of advertising its e-book lending services [3] on broadcast television.
[4]According to the post, the 60-second spot was developed by the library system’s own IT department. It ran for about two weeks on the area’s Fox and CW affiliate stations, and for roughly a month on local cable channels. And as the library system’s marketing director, Kim Terry, explained, “over 1,700 new customers began using our eMedia site [5] since the commercial started running, which was a 22 percent increase over the previous month.”
Perhaps not surprisingly, the library system was careful in picking the specific TV programs during which its e-book lending commercial would air. “Our target audience,” Terry said, “was in the 18- to 30-year-old demographic,” and so the spot ran exclusively during a series of about a dozen mostly youth-oriented programs, including Family Guy [6], New Girl [7] and The Vampire Diaries [8].
Article printed from TeleRead: News and views on e-books, libraries, publishing and related topics: http://www.teleread.com
URL to article: http://www.teleread.com/ebooks/heres-the-first-ever-tv-commercial-about-e-book-lending/
URLs in this post:
[1] an interesting post: http://goodereader.com/blog/e-book-news/the-first-ebook-television-commercial-increases-circulation-for-one-library/
[2] Metropolitan Library System: http://www.mls.lib.ok.us/
[3] e-book lending services: http://metrolibrary.lib.overdrive.com/D0403C3C-4E8E-42A0-B119-B4C18F787856/10/50/en/Default.htm
[4] Image: http://www.teleread.com/ebooks/heres-the-first-ever-tv-commercial-about-e-book-lending/attachment/mls_logo_2005/
[5] eMedia site: http://www.metrolibrary.org/emedia/
[6] Family Guy: http://www.fox.com/familyguy/
[7] New Girl: http://www.fox.com/new-girl/
[8] The Vampire Diaries: http://www.cwtv.com/shows/the-vampire-diaries
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