Hearst to launch e-reader
February 27, 2009 | 12:37 pm
By Paul Biba
Fortune is reporting that Hearst will be launching its own e-reader this year. Hearst has evidently “developed a wireless e-reader with a large-format screen suited to the reading and advertising requirements of newspapers and magazines. The device and underlying technology, which other publishers will be allowed to adapt, is likely to debut this year.” … What Hearst and its partners plan to do is sell the e-readers to publishers and to take a cut of the revenue derived from selling magazines and newspapers on these devices. The company will, however, leave it to the publishers to develop their own branding and payment models.
I wonder if the hardware might be coming from Plastic Logic. One of the goals of their new machine, to be released later this year, is to allow for the comfortable reading of newspapers.



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