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Haynes Publishing sidesteps Amazon to independently publish its first range of e-books
October 17, 2012 | 10:32 am
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Haynes Publishing is launching its first range of e-books, and interestingly is bypassing the ‘traditional’ means of selling them such as Amazon and Kobo, opting to sell them independently through its own website, reports The Bookseller.
While the UK-based publisher produces books across a broad range of subjects, it has carved a sizable niche for itself since the 1960s, with its range of illustrated Haynes Manuals aimed specifically at those seeking to do a little bit of DIY car-maintenance …
Source: The Next Web
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Comments:
Haynes books are quite handy for auto repair, so it’s great that they’re getting into ebooks in a big way. That’ll let them keep available manuals for cars decades old. I hope they add text-to-speech to those titles. I wouldn’t want to be using an iPad or Kindle with my hands covered with grease.
Their independence does point out a market need. There should be some meta-store website that’d let people search by title, author or subject and get linked to the publisher’s webpage for that book. That’s especially important if a publisher isn’t going to be on Amazon. All too many potential customers think that, if it isn’t on Amazon, it isn’t in print.
When I got into the business over a decade ago, one of the dot.com buzz-words was disintermediatization. Producers were going to take to the internet to deal directly with consumers, eliminating the middleman and providing attractive pricing and high profits with the savings. As the success of Amazon points out, it didn’t quite work that way. Who knows, maybe publishers will have success with this but I sure haven’t. Most of my sales come through distribution. After all, if you’ve got a Kindle, you probably buy from the Kindle store. If you’ve got a Nook….
Rob Preece, Publisher