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GoogleGmail, Docs and Spreadsheets are among the apps tht Google wants to popularize on the desktop, not just online, says the New York Times. So how soon until Google feels the same about an e-reader app? Of course, there’s a little detail here: no reader now exists other than viewing arrangements for use on the Web.

Despite Google’s focus on online activities, however, I’ll be surprised if there isn’t one in the next few years—raising the inevitable question of standards. In the IDPF‘s shoes, I’d spend a lot of time cultivating Google so that proprietary approaches from Mobipocket and Microsoft don’t prevail.

The airplane angle: Google is wondering about those away-from-WiFi moments. Exactly! But even with WiFi, I still maintain that people want to store books locally so they can feel they own them for real (or at least within the limits of DRM).

Photo: A Google nightclub, how neat would that be?—a CC-licensed Flickr shot. Hey, I figured everyone must be getting tired of just images of boxes and screen shots.

 
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