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PaidContent writes about a holiday campaign launched by digital publisher Open Road Integrated Media. Called “The Gift of E”, the campaign centers on giving e-books for Christmas as an alternative to shopping in crowded stores. The site feature instructional videos on how to give e-books as presents. After Christmas, the campaign will focus on e-book “starter packs” for new e-reader owners.

As PaidContent points out, only Kindle and Kobo so far have set up a way that individual e-books can be given as gifts; other e-tailers will allow buying gift certificates but not specific titles. That could give them an advantage this holiday season in selling to present-buyers. Hopefully the other stores will soon implement their own gifting capabilities.

 
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