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Behold this photo—which shows the Kindle, Sony Reader, iRex and five other machines, all displaying the same book!

So what’s the lesson here?

Especially with shoppers loving easy wireless shopping and downloads on the Kindle, book publishers should ask hardware vendors to develop some really good color readers and book-friendly netbooks—even if this means using LCDs rather than oh-so-fashionable E Ink. Why get smug about the Kindle’s monochrome? And meanwhile the iPhone’s color screen won’t hurt.

At least if you read Japanese, wouldn’t you be far, far more inclined to buy the book if the cover displayed in color?

Perhaps the forthcoming Pixel Qi display which has color as well as an e-reading mode, will be a solution here. People could shop in color, then rely on black-and-white for e-reading itself.

Of course, e-paper at the moment suffers yet another problem: low contrast despite all the ballyhoo to the contrary.

Meanwhile, if I were a publisher or retailer, I would beware of relying too heavily on e-paper-based readers for now—not when decent color is probably several years off.

(Photo found via Mike Cane, ace E Ink hater. The miserable color e-paper machine is in the lower right is from Fujitsu. Because of the copyright situation—that’s a very conspicuous copyright notice from a professional studio, albeit in Japanese—I removed the actual picture on August 17.)

 
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