E-book sales revenue and number of books sold up, publishing market size down
July 18, 2012 | 11:37 pm
GalleyCat and AppNewser have a pair of articles discussing some sales figures from a recent BookStats report. GalleyCat notes that adult fiction e-book sales accounted for 30% of net publisher sales in 2011—up from 13% in 2010. Net sales revenue from e-books more than doubled, from $869 million in 2010 to $2.074 billion in 2011, and now accounts for 15% of all surveyed publishers’ net revenues.
AppNewser reports from the same survey that the monetary size of the publishing market as a whole declined by 2.5% from $27.9 billion in 2010 to $27.2 billion in 2011—but overall units went up by 3.4% from 2.68 billion to 2.77 billion. I wonder if that’s due to publishers taking less revenue from agency priced e-books?
Regardless, it’s kind of neat to look at how quickly e-book sales are increasing and consider that only about six years ago we were wondering if the e-book market would ever actually happen. Now look at it!
It’s fashionable now to paint Amazon as an evil monopolistic bad guy, but where would we be without it? After twelve years of just sitting there smoldering, the e-book market only truly caught fire when Amazon added some fuel and a breath of fresh air. (“Kindle” is right!) Even Sony, one of the biggest corporations in the world, wasn’t able to jump-start the e-book market, try as it might.