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Regular-Vik-Dark-2.gifShelf Awareness is reporting on the latest info out of the Book Industry Study Group’s continuing survey of readers:

More than 40% of e-book readers have reduced the number and dollars spent on hardcovers and paperbacks.
Retailers are becoming more important than publishers as a source of information about e-books.
General fiction and mysteries are the fastest-growing e-book genres.
More respondents received e-readers as gifts than bought them for themselves.
Respondents who bought devices for themselves most often were motivated by suggestions from friends.
The iPad has only a marginal impact on the popularity of the Kindle and Nook.
Heavy to moderate book buyers want e-devices that don’t have a lot of other options.
The iPad may bring new and light e-book buyers into the market.

Data for the report is based on monthly surveys of a rolling sample of 3,000 people who read e-books or have e-readers or both. For more information and to order a copy of the study (with discounts for BISG members), click here

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