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image Once again the press is snoozing. Wall Street Journal tech maven Walt Mossberg, deservedly one of the leading consumer writers in the world of tech, somehow managed to write a double review of ScrollMotion and Shortcovers apps for the iPhone without exploring the DRM and eBabel  issues.

No evil here. I’m a Walt fan. But so far, he apparently does not care enough about e-books to discuss whether you can own books in those formats du jour for real. Issues have also arisen about the sophistication of ScrollMotion’s DRM approach. In addition, as noted, there’s the ticklish eBabel question. Why isn’t Uncle Walt pounding the table for ePub? Some big publishers might actually be ahead of him on that one. It isn’t as if he’s never written thoughtfully on DRM or eBabel, but I’m sorry to see them missing from his review of ScrollMotion and Shortcovers (note: Iceberg is the name of the SrollMotion reader).

A major point of his: The size differences between the Kindle (nice big screen but harder to carry) and the iPhone (small screen, more convenient to tote). See accompanying Mossberg video.

Excerpt, with Walt Mossberg’s usual informative approach:

Shortcovers is the more ambitious and creative of the two. At launch, it expects to have 200,000 shortcovers—chapters or other free excerpts—available. About 50,000 of these also will be available for purchase as full digital titles; the rest can be ordered as physical books. Of the digital titles, roughly 15,000 to 20,000 will be older or public-domain books, and the rest commercial books. Typical book prices will be between $10 and $20. If you want to buy paid shortcovers—say a chapter of a business or travel book—the typical price will be 99 cents.

The key aim of Shortcovers is to get people to discover new works. So it emphasizes community features such as rating, tagging and sharing. It even allows people to make “mixes” of their favorite works and to upload their own writing. The Shortcovers catalog is a riotous mix of classics like “The Three Musketeers,” current titles like Malcolm Gladwell’s “Outliers,” and blog posts and magazine articles…

…Iceberg doesn’t allow bookmarking and Shortcovers lacks annotation. Neither app allows highlighting, or looking up words.

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