Color iRex reader, due in 2011, will be ‘high quality, full color digital’

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By David Rothman

“iRex’s subtractive color mixing technology will allow us to produce a wide range of colors in high resolution to deliver magazine-quality color to our e-reader customers.” – IRex display expert Alex Henzen.

Details: iRex’s new technology is to offer “three times the brightness of current color prototypes.” The full news release is here. The color should be helpful not only with newspapers and magazines but also in K-12 apps, which perhaps will also benefit from iRex’s efforts to ruggedize its screens.

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