By Arnold Zafra

Breakout Books Apple App Store

In a move to encourage more self-published authors to make their masterpieces available on the iBookstore, Apple has created an entirely new section, Breakout Books, where self-published e-books will be displayed prominently. According to Apple, Breakout Books is aimed at helping readers find the next reading sensation by way of this collection of books from emerging—and hopefully talented—writers.

All e-books on Breakout Books are independently published and were rated and recommended by iBookstore customers. And as Leslie Kaufman opined yesterday in the New York TimesMedia Decoder blog, this is clearly “yet another sign that self-publishing is making inroads into the traditional houses.”

The Breakout Books section will have a banner that will be featured prominently on the iBookstore’s main page. It’ll remain there for two weeks in order to significantly increase the discoverability of the independently published books, and with the ultimate aim, of course, of driving sales.

Browsing through the titles featured in Breakout Books section, it would seem that most of them could indeed make for fairly decent reading. But the main benefit here—for customers, anyway—is that the majority of these books are priced quite a bit lower than the majority of the other books featured on the iBookstore.

To learn more about the new section’s cherry-picked reads, take a look at this blog post by Smashwords founder Mark Coker. (As reporter Laura Hazard Owen pointed out in a Paid Content post yesterday, “Mark Coker, the founder of self-publishing company Smashwords, notes that 54 of the 64 titles in the Breakout Books section were distributed by Smashwords.”)