The first Borders concept store has been open about a week now and I wanted to take a look at one service that’s part of a new “digital center” feature. Borders is partnering with Lulu on an initiative called “Personal Publishing.” If you consider visibility and distribution two of the key challenges in the self-publishing world, the Borders Personal Publishing program addresses both of these issues…sort of…
I like the fact that Borders is lending its brand name to a self-publishing platform like Lulu. It helps build credibility and avoid the obvious question I’ve heard a few times: “what the heck is a lulu?!”. This is also a first step in converting a destination buying service into one with more impulse buying potential. Up to now it’s been pretty difficult to find a self-published title in a brick-and-mortar store. Even though the Borders program isn’t set up to provide immediate access to physical inventory just yet, I’d like to think that one day the stores will have a high-speed POD machine in the store for those of us who always look for instant gratification.
Personal Publishing would be a nice addition to any bookstore and a good way for Borders to help distinguish themselves from all the other brick-and-mortar outlets. Be sure to visit the Borders Personal Publishing FAQ (accessible from this page) for more details.
"Unfortunately that says it all Katherine.
Imagine if they launched a classy eReader app with bells and whistles, or say they bought out something like Shubook ..."
The first Borders concept store has been open about a week now and I wanted to take a look at one service that’s part of a new “digital center” feature. Borders is partnering with Lulu on an initiative called “Personal Publishing.” If you consider visibility and distribution two of the key challenges in the self-publishing world, the Borders Personal Publishing program addresses both of these issues…sort of…
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