Books headed this way? More ad rev going to Net than newspapers by 2015?

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By David Rothman

Online activities will bring in more ad revenue by 2015 than will newspapers, if you go by a new forecast from ZenithOptimedia. “We expect the internet to overtake newspapers to become the world’s second-largest advertising medium by the time we are half-way through the next decade,” PaidContent quotes Zenith.  TV is to stay king.

Think about the rest, however. 2015 isn’t that far off. Granted, the book business relies on more of a purchase model than an advertising one, and if nothing else, I wonder about the split of subscription money between the Net- and newspapers. But the same concepts may apply to books. Remember this as well: The more people get accustomed to reading off screens, the faster e-books will truly catch on.

Meanwhile, in line with the above trends, five huge media companies have officially unveiled their so-called “Hulu for magazines”: Conde Nast, Meredith, News Corporation, Hearst and Time, Inc. Book publishers to join later? In the end will the media really be the medium—one 600-ton gorilla? Welcome to ConMerNewsHearstTimeBertelsCBS.

Art credits: CC licensed clock image from Narisa. Kong image run under fair use.

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