Smell, feel, and haptical or tactile navigation are common to all hand-held reading devices. As the clip asserts no difference between screen and print devices. But did you notice the different voices? The print book interface is the reader while the screen book interface is not.
It’s somewhat ironic that the ad ends with the web address of the company. Do they expect you to print their web pages out and read them off paper, I wonder?
"Exactly.
The traditionalists in the industry are so focused on the elephant's trunk they are blind to the rest of the creature.
If we look at Amazon's ..."
Comments:
Smell, feel, and haptical or tactile navigation are common to all hand-held reading devices. As the clip asserts no difference between screen and print devices. But did you notice the different voices? The print book interface is the reader while the screen book interface is not.
It’s somewhat ironic that the ad ends with the web address of the company. Do they expect you to print their web pages out and read them off paper, I wonder?