image Attention, Kindle shoppers! Stop! Don’t click on the Buy button, regardless of the $100-off credit card deal.

Version 2 of the basic Kindle will come out in September or October and sell for $299 and maybe even just $249. It’ll also be thinner, have a better screen and be much more stylish than the gizmo to the left.

And past sales of the K machine, normally going for $359? Around 280K as some have already been saying. Plus, a Kindle with a larger screen is indeed on the way for students.

Minus the "Stop!" advice, that’s more or less what BusinessWeek blogger Peter Burrows is writing based on his chats with Sources.

Come on, Amazon. I’m rooting for the new Kindles to have ePub capabilities. Burrows doesn’t explore that topic. I wish he and other writers for the big media would.

It’s like covering government. The Mayor’s flunkes might not like you to ask about the budget deficit or the sewage overflow on 30th street, but sometimes you gotta do what you’re paid to do—and look out for the readers of your stories, not just the sources. DRM, of course, not just eBabel, is the K equivalent of sewage.

Pessimism Department

Less optimistically, even though the New York Times is the best-selling newspaper for the Kindle, the NYT is still moving just a "small amount" of Kindle subscriptions. Er, number?

Meanwhile Walt Shiel, a small author-publisher, says:

"I have been tracking the sales of Kindle editions of our books against sales of the printed versions for the past almost eight months. Kindle sales have declined noticeably over the past few weeks, while print editions continue to sell at a steady pace.

"I am beginning to think that Amazon has hit a marketing wall, due to a combination of factors…"

And then he mentions the prices of the device and the books, the lack of Kindles to view in real stores, and the difference between early early adopters and the mainstream market.

Any other publishers reporting a decline in Kindle sales? I have no idea how meaningful the above statement is. It’s certainly at words with what I’ve seen elsewhere.

Detail: Burrows makes wise suggestion that a future Kindle should let you start reading a book at night, then listen to it as an audio book during your morning commute.

Related: Parts I ("Meet the Kindle"), II ("The Device"), III ("Books") and IV ("Blogs and Newspapers") of the Kindle Khroncles from Jeff Gomez, author of Print is Dead.

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