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Jeff on cover of children's bookIf e-book shoppers look for the “e-Documents” section at Amazon.com, the giant retailer will refer them to the Mobipocket site. Amazon cozily owns Mobipocket.

Boasting annual revenue of $9 billion from books and other items, the company is truly intent on becoming the octopus of e-books.

If only Frank Norris and Upton Sinclair were alive to write up Jeff Bezos and friends. Amazon is using the company’s wealth and power to popularize its inferior Mobipocket format at the expense of rivals. I love the aesthetics and features of the French-created Mobipocket, but in DRM matters and some other important technical ways, this format sucks. Hey, dear readers, didn’t I warn you about Jeff’s ambitions? Perhaps publishers should talk to Toys ‘R Us.

Detail: At least the Amazon-exclusive “shorts” are available in PDF, HTML and TXT for now. And listings for individual books still mention Adobe and Microsoft. However, I suspect that Bezos would love to Mobize everything later. The more powerful Jeff grows, the less clout for publishers and writers and independent retailers. His use of a nonproprietary format would certainly reduce my fears. How about it, Jeff?

The anti-trust angle: Hello, Justice Department and anti-trust experts on Capitol Hill? Won’t it be time to pass new laws to cover Amazon-type situations if the book industry can’t agree on a nonproprietary standard? Conglomerate-dicated ties betweeen content and formats are a genuine threat to competition and, perhaps in the future, the book industry’s freedom of expression. Imagine if someday a Bible Belt-based giant buys up Amazon to “reform” it. A similar threat in the past has already been made against CBS. Of course, the Bush White House would probably cheer on the censors and monopolists. Dream on about vigorous anti-trust enforcement as long as George Bush is in office and the present Republicans control Congress. I’m not being partisan here, just realistic. Monopolists of all ideologies, Bezos included, will benefit with the present pols running the country.

Message on the about-to-go-AWOL e-Documents page: See below.

Message on e-Documents page at Amazon

(Spotted via forum item in MobileRead.)

 
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