Apple’s e-book plans: Decoding Jobs
February 6, 2008 | 4:35 am
So who’s taking bets on Steve Jobs‘ doing a Kindle rival very soon? That’s the feeling of many TeleBloggers, and now Jim Lynch at Extreme Tech has written a whole essay reaffirming this conviction—based on jobs’ passion for badmouthing products that he supposedly won’t be competing against.
Jobs’ anti-Kindle noises go beyond the machine to include the argument that no one reads anymore. Lynch’s translation? Steve’ just announced the iBook eBook Reader.
“Remember when Jobs denied that Apple would build an iPhone? Or the time he said that people would never want to watch video on an iPod? Jobs always misdirects attention away from what Apple is doing and it amazes me that people seem to fall for it time and time again…even some of the “savvy” folks in the media business who really ought to know better.”