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‘Apple’s $1.2-billion tablet computer’
August 7, 2009 | 2:25 pm
By David Rothman
The guessing game goes on. Just what will the new Apple tablet, subject of Philip Elmer-DeWitt’s item in Brainstorm Tech, be like? How much will it sell for—maybe under $600?—and how well will it sell? And will it be more than a niche product? Translation: Will more than Apple fan boys, geeks and e-book-lovers buy it?
As summed up by Elmer-DeWitt, a senior analyst at Piper Jaffray thinks that the new tablet could “in fact sell 2 million units at $600 each to generate $1.2 billion and add about 3% to Apple’s revenue stream in calendar 2010.”
Related: Techmeme roundup on the Apple tablet. Also see, in CrunchGear, Is 2010 the year of the tablet? Nah.



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Comments:
Must be a slow summer… all anyone wants to do is speculate incessantly about vaporware…
Psst! You gotta be a tab enthusiast to understand. And yes, I think it exists. Thanks. David
Actually, the thing sounds cool to me, too. But so far, all anyone has is speculation and a photoshopped set of pics. Seems pointless to expend so much talk over something no one’s seen. I keep expecting someone to comment on how it has too many screws on the battery cover…
Anyway, I’m witholding comment on the thing until I see it sitting in my local Best Buy.
Well, Steve, thanks for your comments on the comments
David
i’m not the target market for this thing, but still wonder how much it’ll *weigh* — and how slippery it’ll be. and, for that matter, what it’ll really look like. a great, big ipod touch? really? or is that image just someone’s guess, which is now ubiquitous on the ‘tubes?